We are looking for a Star Marketing Executive to join our Marketing Team and optimize our marketing campaigns, brand-related initiatives, and communications across all channels as per our Marketing Strategy.
- Work closely with the Marketing Lead to support the commercial team with revenue-generating activities.
- Assist Marketing Lead in the formulation of tactics to build a lasting digital connection with clients, as per Company Strategic Marketing Plan.
- Support Marketing Lead in devising, developing and implementing creative digital public relations strategies that fit the company profile to maximize company exposure.
- Monitor the ongoing company presence on social media (Facebook, LinkedIn, Instagram, etc.)
- Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness.
- Help Marketing Lead in planning and executing creative ideas for content marketing and update the website.
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels.
- Collaborate with designers to improve user experience.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, etc.)
- Acquire insight in online marketing trends and help Marketing Lead to keep strategies up-to-date.
- Maintain partnerships with media agencies and vendors.
- Analyze results of activities and efforts and prepare reports including ROI Reports.
- Carry relationships with Company strategic partners.
- Coordinate and execute Company’s different initiatives and events.
- Ensure brand guidelines are followed throughout all visuals on varied channels and tools.
- Coordinate and implement all branding activities.
Requirements and skills:
- A creative mind partnered with the ability to find the best practical solutions.
- B2B marketing experience is beneficial, but B2C may be considered.
- Able to multitask and deliver within tight deadlines.
- Proven experience as Digital Marketing Executive, coordinating and managing effective campaigns through various channels or similar roles.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with social media, Google AdWords and email campaigns and SEO/SEM.
- Perfect knowledge of web analytics tools.
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
- BSc/BA in marketing or relevant field.
- Must display high efficiency in submitting deliverables and projects as assigned to him/her, and in coordinating several projects simultaneously.
- Fluent English and Arabic is a must.